Eyebrow beauty. Are Your Brows All Made Up or All Off?

The moment therapeutic techniques become a part of how you make a living is a point most people try to achieve after working many years on a job that’s not suited for them. Miss Tah’ja Lassiter James, figured it out what was therapeutic for her and where her passion lied during highschool in 2017. Volunteering to do her classmates birthday makeup for free started her to become booked for graduations and proms, busy schedule for a senior herself. 

Instead of traditional college education, Tah’ja knew early on that she wanted to be in business for herself and she hatched a plan to build herself in the beauty industry. After high school, Miss James pursued beauty school, where she was praised by her instructors and received multiple client requests for her work. Under her instructors she learned many beauty skills, however, it wasn’t until learning to wax and tint eyebrows she thrived even more and discovered her niche.

Instead of traditional college education, Tah’ja knew early on that she wanted to be in business for herself and she hatched a plan to build herself in the beauty industry. After high school, Miss James pursued beauty school, where she was praised by her instructors and received multiple client requests for her work. Under her instructors she learned many beauty skills, however, it wasn’t until learning to wax and tint eyebrows she thrived even more and discovered her niche.

The focus and obsession of brows became a top priority, according to Tah’ja, “the brows make or break the whole face, if the eyebrows aren’t looking good then the makeup is completely off.” Explaining that the makeup business wouldn’t suffice without the attentiveness to the brows. 

Beautifully aligned eyebrows have become lately one of the most important parts of the beauty routine, typically because of the horrific trends in the 80s & ’90s of badly drawn eyebrows. Most women are still looking for ways to fix and repair their bad brow jobs. Since 2018 the cosmetic industry’s eye makeup brands have increased in sales anywhere from 6.8% to 327%. 

From shaving brows completely off to waxing, threading, or semi-permanents there are a vast amount of preferences and options. With the influence of social media, the eye beauty industry has thrived because of the high demand for having your “eyebrows on fleek”, a term curated by Peaches Monroe and used to define the clean and precise foxlike arch. 

Tah’ja James now has proof of the importance and the demand for her services. With first-hand experience of going from zero clients to an abundance, she has booked over double the number of clients from her opening from February to June. 

“One thing I cannot forget to do is to pray and manifest everything that I believe in because it works and you can do anything when being consistent in it”, Tah’ja expressed. 

“One thing I cannot forget to do is to pray and manifest everything that I believe in because it works and you can do anything when being consistent in it”, Tah’ja expressed. 

After setting up shop inside of The Glam Studios, the first few months of business were slow nevertheless, Tah’ja kept her faith. Miss James keeps two significant photos in her place of business representing those who are watching over her. Embracing her loved ones, spirituality and beliefs are how she was raised and how she continued to push through those not so lucrative times and now.

Two years post makeup artistry Tah’ja established All Made-Up Esthetics in the heart of Durham, North Carolina. Durham is known for the Black entrepreneur leadership in the late 1800s to early 1900s and is now rebirthing a new generation of young Black business owners. Amid the 2020 double pandemic of Covid-19 and racial injustice, Miss James was able to become one of the new Black business owners in the City of Durham.

How do you support Black-owned businesses?Check out All Made Up Esthetics & book your appointment today! 

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